Term Life Insurance
Most people put off life insurance because it feels complicated, expensive, or like something to deal with later. In reality, it is one of the simplest and most affordable pieces of a sound financial plan — and for a business owner, it is often the difference between a company that survives an unexpected loss and one that does not.
Term life is where most people should start. It is straightforward: you pick an amount of coverage and a length of time, and if you pass away during that window, your beneficiaries receive the death benefit — income-tax-free — to use however they need. No investment component, no moving parts, and by far the most coverage per dollar.
Policies are typically written in level terms of 10, 15, 20, or 30 years, meaning your premium is locked in for the entire period. A healthy 35-year-old can often secure several hundred thousand dollars of coverage for roughly the cost of a streaming subscription or two per month.
How Much Term Coverage Do You Need?
There is no universal formula, but a practical starting point is to add up what would actually need to be paid for if your income stopped tomorrow:
Your outstanding mortgage and debts, plus the number of years your family would need your income replaced, plus anticipated education costs, plus final expenses — then subtract existing savings and any group life coverage you already have through work.
Speaking of group coverage: the policy through your employer is a nice benefit, but it is usually only one or two times salary, and it disappears the day you leave the job. It is a supplement, not a plan.
Life Insurance for Business Owners
We insure a lot of Jacksonville businesses — contractors, trades, professional firms, and small operators. Something we see far too often is a company with solid general liability, workers’ compensation, and property coverage that has no plan at all for what happens if an owner or a critical employee dies unexpectedly.
Life insurance is the tool that solves it, and the applications are specific:


